:root{--bg:#f5f5f5;--bg2:#ececec;--card:#fff;--ink:#1a1a1a;--soft:#9a9a9a;--muted:#5f5f5f;--line:#e2e2e2;
--lav:#CFB8FF;--lav2:#ece3fa;--lav-ink:#5a4791;--mint:#b7e9cf;--mint2:#dff4e8;--mint-ink:#1f7a4f;--dark:#141414;
--mono:ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,monospace;--r:14px;--ease:cubic-bezier(.22,1,.36,1);
--wrap:min(1200px,calc(100% - 48px));}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{font-family:Inter,-apple-system,system-ui,sans-serif;background:var(--bg);color:var(--ink);-webkit-font-smoothing:antialiased;font-size:16px;line-height:1.55}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
.wrap{width:var(--wrap);margin-inline:auto}
.soft{color:var(--soft)}
.eyebrow{font-family:var(--mono);font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:#a58be6;margin-bottom:18px}
.eyebrow--mint{color:var(--mint)}
h1,h2,h3{font-weight:400;letter-spacing:-.025em}
h1{font-size:clamp(40px,6vw,76px);line-height:1.02}
h2{font-size:clamp(30px,4vw,50px);line-height:1.08}
h3{font-size:18px;font-weight:500;letter-spacing:-.01em}
.lead{font-size:17px;color:var(--muted);line-height:1.6;max-width:46ch}
.lead b{color:var(--ink);font-weight:500}

/* botones: los de optimizate.io (radio 6, lavanda, 14px/500) */
.btn{display:inline-flex;align-items:center;gap:8px;height:44px;padding:0 22px;border-radius:6px;font-size:14px;font-weight:500;
  white-space:nowrap;transition:background .25s,transform .25s var(--ease),border-color .25s,color .25s}
.btn svg{width:15px;height:15px;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.btn:hover{transform:translateY(-1px)}
.btn--lav{background:var(--lav);color:var(--ink)}.btn--lav:hover{background:#c2a6ff}
.btn--mint{background:var(--mint);color:var(--ink)}.btn--mint:hover{background:#a3e2c1}
.btn--line{border:1px solid #d6d6d6;background:var(--card)}.btn--line:hover{border-color:var(--ink)}
.btn--ghost{border:1px solid rgba(255,255,255,.22);color:#fff}.btn--ghost:hover{border-color:#fff}
.btn--sm{height:38px;padding:0 18px}
.cta{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}

/* nav */
.nav{position:sticky;top:0;z-index:50;display:flex;align-items:center;gap:32px;padding:14px max(24px,calc((100% - 1200px)/2));
  background:color-mix(in srgb,var(--bg) 82%,transparent);backdrop-filter:blur(14px) saturate(1.2);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;transition:border-color .3s}
.nav.is-stuck{border-bottom-color:var(--line)}
.logo{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:18px;letter-spacing:-.02em}
.logo img{width:22px;height:22px}
.nav__links{display:flex;gap:28px;margin-left:auto;font-size:14px;color:var(--muted)}
.nav__links a:hover{color:var(--ink)}

/* hero */
.hero{padding-top:clamp(56px,8vw,104px)}
.hero__grid{display:grid;grid-template-columns:1.25fr .9fr;gap:48px;align-items:end}
.hero__side .lead{max-width:40ch}

/* navegador de clientes */
.show{margin-top:clamp(48px,6vw,76px)}
.show__bar{display:flex;align-items:center;gap:14px;margin-bottom:14px}
.show__arrows{display:flex;gap:6px}
.ib{width:34px;height:34px;border-radius:50%;border:1px solid var(--line);background:var(--card);display:grid;place-items:center;transition:border-color .2s}
.ib:hover{border-color:var(--ink)}
.ib svg,.seg svg{width:14px;height:14px;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.show__who{font-size:13.5px;color:var(--muted);flex:1;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.show__who b{color:var(--ink);font-weight:500}
.seg{display:flex;background:var(--bg2);border-radius:999px;padding:3px}
.seg button{display:flex;align-items:center;gap:6px;height:30px;padding:0 13px;border-radius:999px;font-family:var(--mono);font-size:10.5px;
  letter-spacing:.12em;text-transform:uppercase;color:var(--muted);transition:background .25s,color .25s}
.seg button.is-on{background:var(--ink);color:#fff}
.browser{background:var(--card);border:1px solid var(--line);border-radius:12px;overflow:hidden;box-shadow:0 40px 80px -50px rgba(30,20,60,.35)}
.browser__top{display:flex;align-items:flex-end;gap:12px;padding:10px 12px 0;background:#efefef}
.dots{display:flex;gap:6px;padding:0 4px 12px}.dots b{width:11px;height:11px;border-radius:50%;background:#ff5f57}
.dots b:nth-child(2){background:#febc2e}.dots b:nth-child(3){background:#28c840}
.tabs{display:flex;gap:2px;overflow-x:auto;scrollbar-width:none;flex:1}
.tabs::-webkit-scrollbar{display:none}
.tab{display:flex;align-items:center;gap:7px;height:34px;padding:0 14px;max-width:190px;min-width:120px;border-radius:8px 8px 0 0;font-size:12.5px;color:#6a6a6a;
  white-space:nowrap;transition:background .2s,color .2s;flex:none}
.tab span{overflow:hidden;text-overflow:ellipsis}
.tab img{width:14px;height:14px;border-radius:3px;flex:none}
.tab:hover{background:#e6e6e6}
.tab.is-on{background:var(--card);color:var(--ink)}
.browser__url{display:flex;align-items:center;gap:8px;margin:8px 12px;height:32px;padding:0 14px;background:#f3f3f3;border-radius:7px;font-size:12.5px;color:#666}
.lock{width:9px;height:10px;border:1.4px solid #999;border-radius:2px;position:relative;margin-top:3px}
.lock:before{content:"";position:absolute;left:1px;right:1px;top:-6px;height:6px;border:1.4px solid #999;border-bottom:0;border-radius:4px 4px 0 0}
.screen{position:relative;height:clamp(320px,46vw,600px);overflow:hidden;background:#fafafa}
.shot{position:absolute;inset:0 0 auto 0;width:100%;opacity:0;transition:opacity .6s var(--ease)}
.shot.is-on{opacity:1}
.shot.pan{transition:opacity .6s var(--ease),transform 14s linear}
.screen--mob{display:none;background:linear-gradient(160deg,#f1f2f6,#e2e5ec);place-items:center}
.browser.is-mob .screen--desk{display:none}.browser.is-mob .screen--mob{display:grid}
.phone{width:min(300px,70%);height:92%;border-radius:38px;background:#111;padding:10px;box-shadow:0 30px 60px -30px rgba(0,0,0,.45)}
.phone__in{position:relative;height:100%;border-radius:29px;overflow:hidden;background:#fff}

/* cifras */
.band{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:clamp(64px,8vw,110px)}
.stat{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:28px 28px 26px}
.stat b{display:block;font-size:clamp(36px,4vw,52px);font-weight:300;letter-spacing:-.04em;line-height:1}
.stat span{display:block;margin-top:12px;font-size:14px;color:var(--muted);max-width:28ch}
.stat:nth-child(1){background:var(--lav2);border-color:var(--lav2)}
.stat:nth-child(3){background:var(--mint2);border-color:var(--mint2)}
.src{grid-column:1/-1;font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:#a5a5a5}

/* secciones */
.sec{padding-top:clamp(90px,11vw,150px)}
.sec__h{display:grid;grid-template-columns:1fr auto;align-items:end;gap:24px;margin-bottom:clamp(36px,4vw,56px)}
.sec__h .eyebrow,.sec__h h2{grid-column:1}
.sec__aside{grid-column:2;grid-row:2;max-width:34ch;font-size:14px;color:var(--muted)}
.svcs{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}
.svc{padding:30px 28px 34px 0;border-bottom:1px solid var(--line)}
.svc:not(:nth-child(3n)){border-right:1px solid var(--line);margin-right:0}
.svc:not(:nth-child(3n+1)){padding-left:28px}
.svc__n{font-family:var(--mono);font-size:11px;color:#b7a3ea;letter-spacing:.1em}
.svc h3{margin:16px 0 8px;font-size:20px}
.svc p{font-size:14.5px;color:var(--muted);max-width:34ch}

/* casos */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.case{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:24px 24px 22px;display:flex;flex-direction:column;
  transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.case:hover{transform:translateY(-3px);box-shadow:0 30px 60px -44px rgba(30,20,60,.45)}
.case__h{display:flex;gap:12px;align-items:center}
.case__h img{width:20px;height:20px;border-radius:4px}
.case__h h3{font-size:15.5px}.case__h p{font-size:12.5px;color:var(--muted)}
.case__big{display:flex;align-items:flex-end;gap:12px;margin:26px 0 14px}
.case__big b{font-size:64px;font-weight:300;letter-spacing:-.05em;line-height:.85}
.case__big span{font-size:13px;color:var(--muted);line-height:1.35}
.case__big em{font-style:normal;color:var(--soft)}
.spark{width:100%;height:86px;overflow:visible}
.spark__a{fill:var(--lav2)}.spark__l{fill:none;stroke:#9B7FE0;stroke-width:2;vector-effect:non-scaling-stroke;stroke-linejoin:round}
.spark__d{fill:#9B7FE0;stroke:#fff;stroke-width:2;vector-effect:non-scaling-stroke}
.case:nth-child(even) .spark__a{fill:var(--mint2)}.case:nth-child(even) .spark__l{stroke:#3fae78}.case:nth-child(even) .spark__d{fill:#3fae78}
.case__axis{display:flex;justify-content:space-between;font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:#a8a8a8;margin-top:6px}
.case__det{font-size:13.5px;color:var(--muted);margin:16px 0 18px;flex:1}
.case__det b{color:var(--ink);font-weight:500}
.chips{display:flex;flex-wrap:wrap;gap:6px}
.chips span{font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;padding:5px 9px;border-radius:5px;background:var(--bg);color:#6d6d6d}
.case--dark{background:var(--dark);border-color:var(--dark);color:#fff}
.case--dark .case__h p,.case--dark .case__big span,.case--dark .case__det{color:rgba(255,255,255,.62)}
.case--dark .case__big b{color:var(--lav)}
.case--dark .chips span{background:rgba(255,255,255,.08);color:rgba(255,255,255,.72)}

/* método */
.steps{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:16px;counter-reset:s}
.step{border-top:1px solid var(--ink);padding-top:22px}
.step__n{font-family:var(--mono);font-size:11px;color:var(--soft)}
.step h3{font-size:22px;margin:14px 0 4px}
.step__w{font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:#a58be6}
.step p{font-size:14px;color:var(--muted);margin-top:12px}

/* para quién */
.who__list{list-style:none;display:flex;flex-wrap:wrap;gap:10px}
.who__list li{font-size:clamp(17px,1.8vw,22px);font-weight:300;padding:12px 22px;border:1px solid var(--line);border-radius:999px;background:var(--card)}
.who__list li:nth-child(3n+1){background:var(--lav2);border-color:var(--lav2)}
.who__list li:nth-child(3n){background:var(--mint2);border-color:var(--mint2)}

/* cierre */
.final{margin-top:clamp(90px,11vw,150px)}
.final__in{background:var(--dark);color:#fff;border-radius:20px;padding:clamp(40px,6vw,80px);position:relative;overflow:hidden}
.final__in:after{content:"";position:absolute;right:-160px;top:-200px;width:520px;height:520px;border-radius:50%;
  background:radial-gradient(circle,rgba(207,184,255,.32),transparent 65%);pointer-events:none}
.final h2{max-width:20ch}.final .soft{color:rgba(255,255,255,.45)}
.final .lead{color:rgba(255,255,255,.65);margin-top:22px}


/* entrada suave */
.rv{opacity:0;transform:translateY(16px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none}.shot.pan{transition:opacity .6s}html{scroll-behavior:auto}}

@media (max-width:980px){
  .hero__grid{grid-template-columns:1fr;gap:26px}
  .cases{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr 1fr;row-gap:36px}
  .svcs{grid-template-columns:1fr 1fr}
  .svc,.svc:not(:nth-child(3n+1)){padding:26px 22px 30px 0;border-right:0}
  .svc:nth-child(odd){border-right:1px solid var(--line)}.svc:nth-child(even){padding-left:22px}
}
@media (max-width:720px){
  :root{--wrap:calc(100% - 36px)}
  .nav{gap:14px;padding:12px 18px}.nav__links{display:none}.nav .btn{margin-left:auto}
  .band{grid-template-columns:1fr}
  .cases,.steps,.svcs{grid-template-columns:1fr}
  .svc,.svc:nth-child(even),.svc:nth-child(odd){padding:24px 0 26px;border-right:0}
  .sec__h{grid-template-columns:1fr}.sec__aside{grid-column:1;grid-row:auto}
  .show__who{display:none}.show__bar{justify-content:space-between}
  .screen{height:560px}
  .phone{width:min(270px,78%)}
  .tab{min-width:auto;padding:0 12px}
  .cta .btn{flex:1 1 auto;justify-content:center}
}

/* ═══════════ v2 · multipágina (15-oct-2026) ═══════════ */
.nav__links a[aria-current=page]{color:var(--ink)}
.nav__burger{display:none;width:40px;height:40px;border-radius:8px;border:1px solid var(--line);background:var(--card);place-items:center}
.nav__burger i{display:block;width:16px;height:1.5px;background:var(--ink);box-shadow:0 5px 0 var(--ink),0 -5px 0 var(--ink)}
.drawer{position:fixed;inset:0;z-index:70;visibility:hidden;background:var(--bg);padding:90px 24px 40px;display:flex;flex-direction:column;gap:6px;
  transform:translateY(-100%);transition:transform .5s var(--ease)}
.drawer.open{transform:none;visibility:visible}
@media (min-width:721px){.drawer{display:none}}
.drawer a{font-size:30px;font-weight:300;letter-spacing:-.02em;padding:6px 0;border-bottom:1px solid var(--line)}
.drawer .btn{margin-top:24px;font-size:15px;height:50px;justify-content:center;border:0}
.drawer__x{position:absolute;top:16px;right:18px;width:40px;height:40px;font-size:26px;line-height:1}
.link{display:inline-flex;align-items:center;gap:6px;font-size:14px;font-weight:500;border-bottom:1px solid currentColor;padding-bottom:2px}
.link svg{width:13px;height:13px;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;transition:transform .3s var(--ease)}
.link:hover svg{transform:translateX(3px)}

/* cabecera de página interior */
.phero{padding-top:clamp(48px,7vw,96px)}
.crumbs{display:flex;gap:8px;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--soft);margin-bottom:22px}
.crumbs a:hover{color:var(--ink)}
.phero h1{max-width:18ch}
.phero .lead{margin-top:22px;max-width:56ch}
.phero__meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}

/* servicios: índice con enlace */
.svc a.more{display:inline-flex;margin-top:16px}
.svc{transition:background .3s}
.svc:hover h3{color:#7a5fd6}
.svcs--big .svc h3{font-size:24px}

/* listas de servicio */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:start}
.ticks{list-style:none;display:grid;gap:0;border-top:1px solid var(--line)}
.ticks li{display:flex;gap:14px;padding:16px 0;border-bottom:1px solid var(--line);font-size:15.5px}
.ticks li:before{content:"";flex:none;width:18px;height:18px;margin-top:2px;border-radius:50%;
  background:var(--mint2) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4 8.3l2.6 2.5L12 5.5' fill='none' stroke='%231f7a4f' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/12px no-repeat}
.mini-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.mini{display:flex;flex-direction:column;gap:10px;background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:18px;transition:transform .35s var(--ease),border-color .3s}
.mini:hover{transform:translateY(-2px);border-color:#cfcfcf}
.mini__h{display:flex;gap:10px;align-items:center;font-size:14px;font-weight:500}
.mini__h img{width:18px;height:18px;border-radius:4px}
.mini b{font-size:34px;font-weight:300;letter-spacing:-.04em;line-height:1}
.mini span{font-size:12.5px;color:var(--muted)}

/* ── widgets (lead magnets) ── */
.tool{background:var(--card);border:1px solid var(--line);border-radius:18px;overflow:hidden;display:grid;grid-template-columns:.9fr 1.1fr}
.tool__intro{padding:clamp(28px,4vw,44px);background:linear-gradient(160deg,#f6f2ff 0%,#fbfbfb 60%,#effaf4 100%);border-right:1px solid var(--line)}
.tool__intro h2{font-size:clamp(26px,3vw,36px)}
.tool__intro p{font-size:14.5px;color:var(--muted);margin-top:14px;max-width:38ch}
.tool__intro ul{list-style:none;margin-top:22px;display:grid;gap:8px;font-size:13.5px;color:var(--muted)}
.tool__intro li:before{content:"→ ";color:#a58be6}
.tool__body{padding:clamp(24px,4vw,40px);min-height:380px;display:flex;flex-direction:column}
.tool__step{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--soft);display:flex;justify-content:space-between;align-items:center}
.bar{height:3px;background:var(--bg2);border-radius:3px;margin:12px 0 26px;overflow:hidden}
.bar i{display:block;height:100%;width:0;background:#9B7FE0;transition:width .5s var(--ease)}
.q h3{font-size:21px;font-weight:400;letter-spacing:-.015em;margin-bottom:18px}
.opts{display:grid;gap:8px}
.opt{display:flex;align-items:center;gap:12px;text-align:left;padding:14px 16px;border:1px solid var(--line);border-radius:10px;font-size:14.5px;background:var(--card);
  transition:border-color .2s,background .2s,transform .2s var(--ease)}
.opt:hover{border-color:#bda6f5;background:#faf8ff}
.opt:active{transform:scale(.99)}
.opt kbd{font-family:var(--mono);font-size:10.5px;width:22px;height:22px;display:grid;place-items:center;border:1px solid var(--line);border-radius:5px;color:var(--soft);flex:none}
.back{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft)}
.back:hover{color:var(--ink)}
.res{display:flex;flex-direction:column;gap:14px;height:100%}
.gauge{display:flex;align-items:flex-end;gap:14px}
.gauge b{font-size:76px;font-weight:300;letter-spacing:-.05em;line-height:.85}
.gauge span{font-size:13px;color:var(--muted);padding-bottom:6px}
.res h3{font-size:20px;font-weight:500}
.res p{font-size:14.5px;color:var(--muted)}
.res ul{list-style:none;display:grid;gap:8px;font-size:14px}
.res li{display:flex;gap:10px}.res li:before{content:"";width:6px;height:6px;border-radius:50%;background:#9B7FE0;margin-top:8px;flex:none}
.res .cta{margin-top:auto;padding-top:10px}
.lvl{display:inline-block;width:max-content;font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;padding:5px 10px;border-radius:5px}
.lvl--bad{background:#fbe7e4;color:#a34a3c}.lvl--mid{background:#fff1d6;color:#8a6116}.lvl--ok{background:var(--mint2);color:var(--mint-ink)}

/* calculadoras */
.calc{display:grid;gap:20px}
.field label{display:flex;justify-content:space-between;font-size:13.5px;color:var(--muted);margin-bottom:8px}
.field label output{font-family:var(--mono);color:var(--ink);font-size:13px}
input[type=range]{-webkit-appearance:none;appearance:none;width:100%;height:4px;border-radius:4px;background:var(--bg2);outline:none}
input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:20px;height:20px;border-radius:50%;background:var(--ink);border:3px solid #fff;box-shadow:0 2px 8px rgba(0,0,0,.25);cursor:pointer}
input[type=range]::-moz-range-thumb{width:16px;height:16px;border-radius:50%;background:var(--ink);border:3px solid #fff}
.inp,select.inp{width:100%;height:46px;border:1px solid var(--line);border-radius:8px;padding:0 14px;font:inherit;font-size:14.5px;background:var(--card);color:var(--ink)}
.inp:focus{outline:2px solid #d9c9ff;border-color:#bda6f5}
.out{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:6px}
.out div{background:var(--bg);border-radius:10px;padding:14px}
.out b{display:block;font-size:26px;font-weight:300;letter-spacing:-.03em}
.out span{font-size:11.5px;color:var(--muted)}
.out .hl{background:var(--lav2)}
.note{font-size:11.5px;color:var(--soft)}
.checks{display:grid;gap:6px}
.chk{display:flex;gap:12px;align-items:center;padding:11px 14px;border:1px solid var(--line);border-radius:10px;font-size:14px;cursor:pointer;transition:border-color .2s,background .2s}
.chk input{appearance:none;width:18px;height:18px;border:1.5px solid #c8c8c8;border-radius:5px;flex:none;display:grid;place-items:center;transition:background .2s,border-color .2s}
.chk input:checked{background:#9B7FE0;border-color:#9B7FE0}
.chk input:checked:after{content:"";width:9px;height:5px;border:2px solid #fff;border-top:0;border-right:0;transform:rotate(-45deg) translate(1px,-1px)}
.chk:has(input:checked){border-color:#d5c6fb;background:#faf8ff}
.meter{display:flex;align-items:center;gap:14px;margin-top:6px}
.meter__t{flex:1;height:8px;border-radius:8px;background:var(--bg2);overflow:hidden}
.meter__t i{display:block;height:100%;width:0;border-radius:8px;background:linear-gradient(90deg,#f2b8a8,#f5d58b 50%,#8fd9b2);transition:width .5s var(--ease)}
.meter b{font-size:22px;font-weight:300;min-width:3ch;text-align:right}

/* casos: tarjeta como enlace */
a.case{color:inherit}
.case__go{display:inline-flex;align-items:center;gap:6px;margin-top:16px;font-size:13px;font-weight:500}
.case__go svg{width:13px;height:13px;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;transition:transform .3s var(--ease)}
.case:hover .case__go svg{transform:translateX(3px)}
.case--soft .case__big b{font-size:44px}

/* página de caso */
.cs-hero{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:end}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:clamp(40px,5vw,64px)}
.kpi{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:22px}
.kpi b{display:block;font-size:clamp(34px,4vw,48px);font-weight:300;letter-spacing:-.04em;line-height:1}
.kpi span{display:block;margin-top:10px;font-size:13px;color:var(--muted)}
.kpi:first-child{background:var(--lav2);border-color:var(--lav2)}
.chart{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:24px 24px 16px;margin-top:12px}
.chart__h{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:18px}
.chart__h h3{font-size:15px}
.chart__h span{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft)}
.chart__lg{display:flex;gap:16px;font-size:12px;color:var(--muted)}
.chart__lg i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:6px;vertical-align:-1px}
.bars{display:flex;align-items:flex-end;gap:clamp(4px,1vw,12px);height:240px;border-bottom:1px solid var(--line);position:relative}
.bars .col{flex:1;display:flex;flex-direction:column;justify-content:flex-end;align-items:center;height:100%;position:relative}
.bars .col i{display:block;width:100%;max-width:46px;background:var(--lav2);border-radius:6px 6px 0 0;transform-origin:bottom;transform:scaleY(0);transition:transform .9s var(--ease)}
.bars.in .col i{transform:none}
.bars .col:last-of-type i{background:#9B7FE0}
.bars .col em{position:absolute;top:-22px;font-style:normal;font-size:11px;font-family:var(--mono);color:var(--muted);opacity:0;transition:opacity .2s}
.bars .col:hover em,.bars .col:last-of-type em{opacity:1}
.bars .col:hover i{background:#c7b2fb}
.bars__x{display:flex;gap:clamp(4px,1vw,12px);margin-top:8px}
.bars__x span{flex:1;text-align:center;font-family:var(--mono);font-size:9.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--soft)}
.line2{position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:none;overflow:visible}
.line2 path{fill:none;stroke:#3fae78;stroke-width:2;vector-effect:non-scaling-stroke}
.story{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(28px,5vw,72px);padding-top:clamp(70px,9vw,120px)}
.story h2{font-size:clamp(26px,3vw,36px)}
.story p.big{font-size:clamp(19px,2vw,24px);font-weight:300;line-height:1.45;letter-spacing:-.01em}
.did{list-style:none;counter-reset:d;border-top:1px solid var(--line)}
.did li{counter-increment:d;display:grid;grid-template-columns:44px 1fr;padding:18px 0;border-bottom:1px solid var(--line);font-size:16px}
.did li:before{content:"0" counter(d);font-family:var(--mono);font-size:11px;color:#a58be6;padding-top:4px}
.duo{display:grid;grid-template-columns:1.6fr .6fr;gap:12px;margin-top:clamp(60px,8vw,100px)}
.frame{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--card);height:clamp(320px,40vw,520px);position:relative}
.frame img{width:100%;transition:transform 10s linear}
.frame:hover img{transform:translateY(calc(-100% + clamp(320px,40vw,520px)))}
.frame--mob{border-radius:28px;border:8px solid #111}
.frame__tag{position:absolute;left:12px;bottom:12px;font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;background:rgba(20,20,20,.75);color:#fff;padding:5px 9px;border-radius:5px}
.next-case{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-top:clamp(60px,8vw,100px);padding:28px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.next-case span{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--soft)}
.next-case b{font-size:clamp(24px,3vw,38px);font-weight:300;letter-spacing:-.02em}
.next-case:hover b{color:#7a5fd6}

/* proyectos: galería */
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:28px}
.filters button{height:36px;padding:0 16px;border-radius:999px;border:1px solid var(--line);background:var(--card);font-size:13px;color:var(--muted);transition:all .2s}
.filters button.is-on{background:var(--ink);border-color:var(--ink);color:#fff}
.gallery{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.proj{display:block;background:var(--card);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.proj:hover{transform:translateY(-3px);box-shadow:0 30px 60px -44px rgba(30,20,60,.45)}
.proj.hide{display:none}
.proj__img{position:relative;height:300px;overflow:hidden;background:#fafafa;border-bottom:1px solid var(--line)}
.proj__img .d{width:100%;transition:transform 8s linear}
.proj:hover .proj__img .d{transform:translateY(calc(-100% + 300px))}
.proj__img .m{position:absolute;right:18px;bottom:-34px;width:104px;height:210px;object-fit:cover;object-position:top;border-radius:16px;border:5px solid #111;box-shadow:0 20px 40px -20px rgba(0,0,0,.5);transition:transform .5s var(--ease)}
.proj:hover .proj__img .m{transform:translateY(-24px)}
.proj__b{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:16px 18px}
.proj__b h3{font-size:15.5px}.proj__b p{font-size:12.5px;color:var(--muted)}
.proj__b .tag{font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;padding:5px 9px;border-radius:5px;background:var(--bg);color:#6d6d6d;white-space:nowrap}

/* método */
.timeline{list-style:none;position:relative}
.tl{display:grid;grid-template-columns:120px 1fr 1fr;gap:32px;padding:34px 0;border-top:1px solid var(--line)}
.tl__w{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#a58be6;padding-top:8px}
.tl h3{font-size:clamp(24px,2.6vw,32px);font-weight:300;letter-spacing:-.02em}
.tl p{font-size:15px;color:var(--muted);margin-top:8px}
.tl ul{list-style:none;display:flex;flex-wrap:wrap;gap:6px;align-content:flex-start;padding-top:8px}
.tl ul li{font-size:12.5px;padding:7px 12px;border-radius:999px;background:var(--card);border:1px solid var(--line)}
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 0;font-size:17px;cursor:pointer}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";font-size:22px;font-weight:300;color:var(--soft);transition:transform .3s var(--ease)}
.faq details[open] summary:after{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;font-size:15px;color:var(--muted);max-width:68ch}

/* flotantes */
.fab{position:fixed;right:22px;bottom:22px;z-index:60;display:flex;flex-direction:column;gap:10px;opacity:0;transform:translateY(12px);pointer-events:none;transition:opacity .4s,transform .45s var(--ease)}
.fab.in{opacity:1;transform:none;pointer-events:auto}
.fab a{display:flex;align-items:center;justify-content:flex-end;gap:0;height:52px;min-width:52px;padding:0 16px;border-radius:999px;
  box-shadow:0 16px 36px -16px rgba(30,20,60,.5);font-size:13.5px;font-weight:500;white-space:nowrap;transition:gap .4s var(--ease),background .25s}
.fab a span{max-width:0;overflow:hidden;opacity:0;transition:max-width .45s var(--ease),opacity .3s}
.fab a:hover{gap:10px}.fab a:hover span{max-width:220px;opacity:1}
.fab svg{width:20px;height:20px;flex:none}
.fab .wa{background:#25D366;color:#fff}.fab .wa svg{fill:#fff}
.fab .tel{background:var(--ink);color:#fff}.fab .tel svg{fill:none;stroke:#fff;stroke-width:1.5;stroke-linejoin:round}
.mbar{display:none}

/* footer */
.foot{margin-top:clamp(90px,11vw,150px);background:var(--dark);color:rgba(255,255,255,.7);padding:clamp(56px,7vw,90px) 0 28px;overflow:hidden;position:relative}
.foot:before{content:"";position:absolute;left:-200px;bottom:-300px;width:640px;height:640px;border-radius:50%;background:radial-gradient(circle,rgba(183,233,207,.16),transparent 65%)}
.foot:after{content:"";position:absolute;right:-180px;top:-260px;width:600px;height:600px;border-radius:50%;background:radial-gradient(circle,rgba(207,184,255,.2),transparent 65%)}
.foot>*{position:relative;z-index:1}
.foot__top{display:grid;grid-template-columns:1.3fr repeat(4,1fr);gap:32px}
.foot__cta h3{font-size:clamp(24px,2.6vw,32px);font-weight:300;letter-spacing:-.02em;color:#fff;max-width:16ch}
.foot__cta .cta{margin-top:20px}
.foot h4{font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.4);font-weight:400;margin-bottom:16px}
.foot ul{list-style:none;display:grid;gap:9px;font-size:14px}
.foot ul a:hover{color:#fff}
.foot__mark{display:flex;align-items:baseline;justify-content:space-between;gap:20px;margin-top:clamp(56px,8vw,100px);border-top:1px solid rgba(255,255,255,.1);padding-top:22px}
.foot__word{font-size:clamp(64px,15vw,220px);font-weight:600;letter-spacing:-.06em;line-height:.8;padding-bottom:.18em;color:#fff;margin-top:clamp(40px,6vw,70px);white-space:nowrap}
.foot__word i{font-style:normal;color:var(--lav)}
.foot__base{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:12px;color:rgba(255,255,255,.4);margin-top:26px}
.foot__base a:hover{color:#fff}
.final{margin-top:clamp(90px,11vw,150px)}
.foot.has-final{margin-top:clamp(56px,7vw,96px)}

@media (max-width:980px){
  .tool{grid-template-columns:1fr}.tool__intro{border-right:0;border-bottom:1px solid var(--line)}
  .split,.story,.cs-hero{grid-template-columns:1fr}
  .mini-cases{grid-template-columns:1fr 1fr}
  .tl{grid-template-columns:1fr;gap:12px}
  .foot__top{grid-template-columns:1fr 1fr}.foot__cta{grid-column:1/-1}
  .duo{grid-template-columns:1fr}.frame--mob{display:none}
}
@media (max-width:720px){
  .nav__burger{display:grid}.nav .btn{display:none}
  .gallery,.mini-cases,.kpis,.out{grid-template-columns:1fr}
  .out{grid-template-columns:1fr 1fr 1fr}.out b{font-size:20px}
  .proj__img{height:240px}
  .bars{height:180px}.bars .col em{display:none}.bars .col:last-of-type em{display:block;font-size:10px}
  .bars__x span:nth-child(even){visibility:hidden}
  .fab{display:none}
  .mbar{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:60;gap:8px;padding:10px 12px calc(10px + env(safe-area-inset-bottom));
    background:color-mix(in srgb,var(--bg) 92%,transparent);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-top:1px solid var(--line);
    transform:translateY(110%);transition:transform .45s var(--ease)}
  .mbar.in{transform:none}
  .mbar a{flex:1;display:flex;align-items:center;justify-content:center;gap:7px;height:46px;border-radius:8px;font-size:13.5px;font-weight:500}
  .mbar svg{width:17px;height:17px}
  .mbar .wa{background:#25D366;color:#fff}.mbar .wa svg{fill:#fff}
  .mbar .tel{background:var(--card);border:1px solid var(--line)}.mbar .tel svg{fill:none;stroke:currentColor;stroke-width:1.5}
  .mbar .lav{background:var(--lav)}
  .foot__top{grid-template-columns:1fr 1fr}
  .foot__base{padding-bottom:70px}
  .next-case b{font-size:24px}
}
@media (hover:none){.frame__tag{display:none}}

/* ───────── 23-oct: SEO (H1 de portada con estilo de antetítulo) ───────── */
h1.eyebrow{font-size:11.5px;font-weight:400;letter-spacing:.16em;line-height:1.5}
.h1{font-size:clamp(40px,6vw,76px);line-height:1.02;font-weight:400;letter-spacing:-.025em}

/* ───────── servicios: cabecera con demo, incluye, pasos ───────── */
.phero--svc{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(32px,5vw,72px);align-items:center}
.phero--svc h1{font-size:clamp(36px,4.4vw,58px);max-width:15ch}
.incs{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.incs--1{grid-template-columns:1fr}
.inc{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:22px 20px 24px;display:flex;flex-direction:column;gap:18px;
  transition:transform .35s var(--ease),border-color .3s}
.inc:hover{transform:translateY(-3px);border-color:#cfcfcf}
.inc span{display:grid;place-items:center;width:34px;height:34px;border-radius:9px;background:var(--lav2);color:var(--lav-ink);font-family:var(--mono);font-size:11px}
.inc:nth-child(even) span{background:var(--mint2);color:var(--mint-ink)}
.inc p{font-size:15.5px;line-height:1.45}
.incs--1 .inc{flex-direction:row;align-items:center;padding:16px 18px}
.inc--warn span,.inc--warn:nth-child(even) span{background:#fbe7e4;color:#b4473a;font-size:13px}
.pasos{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);position:relative;counter-reset:p}
.pasos:before{content:"";position:absolute;left:22px;right:22px;top:22px;height:1px;background:repeating-linear-gradient(90deg,var(--line) 0 6px,transparent 6px 12px)}
.paso{position:relative}
.paso__n{position:relative;display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--ink);color:#fff;font-size:15px;margin-bottom:22px}
.paso:nth-child(2) .paso__n{background:var(--lav);color:var(--ink)}.paso:nth-child(3) .paso__n{background:var(--mint);color:var(--ink)}
.paso h3{font-size:20px;margin-bottom:8px}.paso p{font-size:15px;color:var(--muted);max-width:34ch}
.who__list li a{display:block}
.who__list li:has(a){padding:0}.who__list li a{padding:12px 22px;transition:color .2s}
.who__list li a:hover{color:#7a5fd6}
.who__list--sm li{font-size:15px}.who__list--sm li a{padding:9px 16px}
.sects{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.sect{display:flex;flex-direction:column;gap:12px;background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:24px;transition:transform .35s var(--ease),border-color .3s}
.sect:hover{transform:translateY(-3px);border-color:#cfcfcf}
.sect__fav{display:flex;gap:6px}.sect__fav img{border-radius:5px}
.sect h3{font-size:21px}.sect p{font-size:14.5px;color:var(--muted);flex:1}

/* ───────── demos (animaciones de interfaz) ───────── */
.demo{--cy:9s;position:relative;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;
  box-shadow:0 1px 0 rgba(0,0,0,.02),0 40px 80px -42px rgba(40,24,90,.35);font-size:13px}
.demo:before{content:"";position:absolute;inset:auto -30% -40% auto;width:70%;height:70%;border-radius:50%;background:radial-gradient(circle,rgba(207,184,255,.35),transparent 65%);pointer-events:none}
.demo *{animation-play-state:paused!important}.demo.play *{animation-play-state:running!important}
.dm__bar{display:flex;align-items:center;gap:6px;padding:12px 16px;border-bottom:1px solid var(--line);background:#fafafa}
.dm__bar i{width:9px;height:9px;border-radius:50%;background:#e4e4e4}
.dm__bar span{margin-left:10px;font-family:var(--mono);font-size:10.5px;letter-spacing:.06em;color:var(--muted)}
.dm__bar em{margin-left:auto;font-style:normal;font-family:var(--mono);font-size:9.5px;letter-spacing:.12em;text-transform:uppercase;color:#a58be6;background:var(--lav2);padding:3px 7px;border-radius:4px}
.dm__body{position:relative;padding:22px;min-height:340px}
.dm__foot{display:flex;justify-content:space-between;padding:12px 18px;border-top:1px solid var(--line);font-size:12px;color:var(--muted);background:#fafafa}
.dm__k{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft);margin-bottom:14px}
.dm-row{display:flex;flex-wrap:wrap;align-items:center;gap:6px;margin-top:16px}
.dm-chip{font-size:11.5px;padding:5px 9px;border-radius:6px;background:var(--bg);border:1px solid var(--line)}
.dm-chip--neg{background:#fbe7e4;border-color:#f5d3ce;color:#a1453a;font-family:var(--mono);font-size:11px}
.dm-note{font-size:11px;color:var(--soft);margin-left:4px}
@keyframes dmLoopIn{0%{opacity:0;transform:translateY(10px) scale(.97)}8%,88%{opacity:1;transform:none}96%,100%{opacity:0;transform:none}}

/* estudio de mercado: barras que crecen + veredicto */
.dm-bars{list-style:none;display:grid;gap:11px}
.dm-bars li{display:grid;grid-template-columns:92px 1fr 46px;align-items:center;gap:10px}
.dm-bars span{font-size:12.5px;color:var(--muted)}
.dm-bars b{height:10px;border-radius:99px;background:var(--bg);overflow:hidden}
.dm-bars b i{display:block;height:100%;width:var(--w);border-radius:99px;background:linear-gradient(90deg,#b9a0f5,var(--lav));animation:dmBar var(--cy) var(--ease) var(--d) infinite both}
.dm-bars li:first-child b i{background:linear-gradient(90deg,#3fae78,var(--mint))}
.dm-bars em{font-style:normal;font-size:12.5px;font-weight:500;text-align:right;animation:dmNum var(--cy) var(--d) infinite both}
@keyframes dmBar{0%{width:0}14%,90%{width:var(--w)}100%{width:0}}
@keyframes dmNum{0%,6%{opacity:0}14%,90%{opacity:1}100%{opacity:0}}
.demo--market .dm-row{animation:dmMkRow var(--cy) infinite both}
@keyframes dmMkRow{0%,22%{opacity:0;transform:translateY(6px)}30%,90%{opacity:1;transform:none}100%{opacity:0}}
.dm-verdict{margin-top:18px;display:flex;align-items:center;gap:10px;padding:13px 14px;border-radius:10px;background:var(--mint2);color:var(--mint-ink);font-weight:500;font-size:13.5px;
  animation:dmVerdict var(--cy) var(--ease) infinite both}
.dm-verdict b{display:grid;place-items:center;width:22px;height:22px;border-radius:50%;background:var(--mint-ink);color:#fff;font-size:12px}
@keyframes dmVerdict{0%,34%{opacity:0;transform:translateY(10px) scale(.96)}42%,90%{opacity:1;transform:none}100%{opacity:0}}

/* branding: el símbolo se monta, el nombre se escribe, aparecen colores y piezas */
.dm-logo{display:flex;align-items:center;gap:14px;padding:22px;border-radius:12px;background:var(--bg)}
.dm-mark{position:relative;width:54px;height:54px}
.dm-mark i{position:absolute;display:block}
.dm-mark .a{left:0;top:0;width:34px;height:34px;border-radius:50%;background:#1d2b4f;animation:dmA var(--cy) var(--ease) infinite both}
.dm-mark .b{right:0;bottom:0;width:28px;height:28px;border-radius:7px;background:var(--lav);mix-blend-mode:multiply;animation:dmB var(--cy) var(--ease) infinite both}
.dm-mark .c{left:8px;bottom:4px;width:22px;height:6px;border-radius:3px;background:var(--mint);animation:dmC var(--cy) var(--ease) infinite both}
@keyframes dmA{0%{transform:translate(-60px,-30px) rotate(-40deg);opacity:0}6%{opacity:1}22%,90%{transform:none;opacity:1}100%{opacity:0}}
@keyframes dmB{0%,4%{transform:translate(70px,40px) rotate(60deg);opacity:0}10%{opacity:1}26%,90%{transform:none;opacity:1}100%{opacity:0}}
@keyframes dmC{0%,8%{transform:translate(-20px,50px);opacity:0}14%{opacity:1}30%,90%{transform:none;opacity:1}100%{opacity:0}}
.dm-word{font-size:30px;font-weight:600;letter-spacing:-.05em;color:#1d2b4f}
.dm-word span{display:inline-block;overflow:hidden;white-space:nowrap;vertical-align:bottom;width:7.2ch;border-right:2px solid transparent;animation:dmType var(--cy) steps(7) infinite both}
@keyframes dmType{0%,28%{width:0;border-color:#1d2b4f}42%{width:7.2ch;border-color:#1d2b4f}46%,90%{width:7.2ch;border-color:transparent}100%{width:7.2ch;opacity:0}}
.dm-specs{display:flex;gap:12px;margin-top:12px}
.dm-sw{flex:1;display:grid;grid-template-columns:repeat(4,1fr);gap:6px;padding:12px;border:1px solid var(--line);border-radius:12px}
.dm-sw i{display:block;aspect-ratio:1;border-radius:8px;border:1px solid rgba(0,0,0,.06);animation:dmSw var(--cy) var(--ease) var(--d) infinite both}
@keyframes dmSw{0%,30%{transform:scale(0)}38%,88%{transform:none}96%,100%{transform:scale(0)}}
.dm-type{display:flex;flex-direction:column;justify-content:center;padding:12px 16px;border:1px solid var(--line);border-radius:12px;animation:dmTypeS var(--cy) infinite both}
.dm-type b{font-size:30px;font-weight:300;line-height:1}.dm-type span{font-size:10.5px;color:var(--soft);font-family:var(--mono);margin-top:4px}
@keyframes dmTypeS{0%,40%{opacity:0;transform:translateY(8px)}48%,90%{opacity:1;transform:none}100%{opacity:0}}
.dm-apps{display:grid;grid-template-columns:1.4fr .7fr 1.2fr;gap:10px;margin-top:12px}
.dm-app{height:82px;border-radius:12px;border:1px solid var(--line);position:relative;overflow:hidden;animation:dmApp var(--cy) var(--ease) infinite both}
.dm-app:nth-child(2){animation-name:dmApp2}.dm-app:nth-child(3){animation-name:dmApp3}
@keyframes dmApp{0%,50%{opacity:0;transform:translateY(16px)}58%,90%{opacity:1;transform:none}100%{opacity:0}}
@keyframes dmApp2{0%,54%{opacity:0;transform:translateY(16px)}62%,90%{opacity:1;transform:none}100%{opacity:0}}
@keyframes dmApp3{0%,58%{opacity:0;transform:translateY(16px)}66%,90%{opacity:1;transform:none}100%{opacity:0}}
.dm-app--card{background:#1d2b4f;padding:14px}.dm-app--card i{display:block;width:18px;height:18px;border-radius:50%;background:var(--lav);margin-bottom:14px}
.dm-app--card span{display:block;height:5px;border-radius:3px;background:rgba(255,255,255,.5);width:70%;margin-top:6px}.dm-app--card span+span{width:45%;background:rgba(255,255,255,.25)}
.dm-app--ico{display:grid;place-items:center;background:var(--lav2)}.dm-app--ico i{width:34px;height:34px;border-radius:10px;background:#1d2b4f;box-shadow:10px 10px 0 -4px var(--lav)}
.dm-app--gbp{background:linear-gradient(160deg,var(--mint2),#fff);padding:12px}.dm-app--gbp i{display:block;width:26px;height:26px;border-radius:50%;background:#1d2b4f;border:3px solid #fff}
.dm-app--gbp span{display:block;margin-top:10px;height:6px;width:60%;border-radius:3px;background:rgba(0,0,0,.18)}

/* web: el esqueleto se rellena, el cursor pulsa «Llamar» y entra la llamada */
.dm-site{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:#fff}
.dm-site__nav{display:flex;align-items:center;gap:8px;padding:10px 12px;border-bottom:1px solid var(--line)}
.dm-site__nav i{width:16px;height:16px;border-radius:5px;background:#1d2b4f}.dm-site__nav span{height:5px;width:28px;border-radius:3px;background:#e8e8e8}
.dm-site__nav span:first-of-type{margin-left:auto}
.dm-site__hero{padding:22px 16px 18px;background:linear-gradient(160deg,var(--lav2),#fff 70%)}
.dm-site__hero span{display:block;height:12px;border-radius:4px;margin-bottom:8px;background:#e6e6e6;animation:dmFill var(--cy) infinite both}
.dm-site__hero .l1{width:78%;height:16px}.dm-site__hero .l2{width:58%;height:16px;animation-delay:.1s}.dm-site__hero .l3{width:66%;height:7px;margin-top:12px;animation-name:dmFill2}
@keyframes dmFill{0%{background:#ececec;opacity:.6}10%{opacity:1}22%,92%{background:#1d2b4f}100%{background:#ececec}}
@keyframes dmFill2{0%{background:#ececec}22%,92%{background:#a7a7a7}100%{background:#ececec}}
.dm-site__btn{display:inline-flex;align-items:center;gap:6px;margin-top:12px;padding:9px 14px;border-radius:7px;background:var(--mint);font-weight:600;font-size:12px;
  animation:dmBtn var(--cy) var(--ease) infinite both}
.dm-site__btn svg{width:13px;height:13px;fill:none;stroke:currentColor;stroke-width:1.6}
@keyframes dmBtn{0%,22%{opacity:0;transform:scale(.9)}30%{opacity:1;transform:none}48%{transform:none}50%{transform:scale(.94);background:#94dcb6}53%,92%{transform:none;opacity:1}100%{opacity:0}}
.dm-site__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;padding:12px}
.dm-site__grid i{height:54px;border-radius:8px;background:var(--bg);animation:dmFill3 var(--cy) infinite both}
@keyframes dmFill3{0%,14%{background:#f1f1f1}24%,92%{background:linear-gradient(160deg,var(--mint2),#f4f4f4)}100%{background:#f1f1f1}}
.dm-cursor{position:absolute;left:0;top:0;width:18px;height:22px;background:#111;clip-path:polygon(0 0,0 80%,26% 62%,44% 100%,58% 94%,40% 58%,74% 58%);
  filter:drop-shadow(0 2px 3px rgba(0,0,0,.3));animation:dmCur var(--cy) var(--ease) infinite both}
@keyframes dmCur{0%,28%{transform:translate(300px,300px);opacity:0}32%{opacity:1}46%{transform:translate(92px,178px)}50%{transform:translate(92px,178px) scale(.85)}54%,80%{transform:translate(92px,178px);opacity:1}90%,100%{opacity:0;transform:translate(92px,178px)}}
.dm-toast{position:absolute;right:16px;bottom:18px;display:flex;align-items:center;gap:10px;padding:11px 14px 11px 11px;border-radius:12px;background:var(--ink);color:#fff;
  box-shadow:0 18px 36px -16px rgba(0,0,0,.5);animation:dmToast var(--cy) var(--ease) infinite both}
.dm-toast span{display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:var(--mint)}
.dm-toast svg{width:14px;height:14px;fill:none;stroke:var(--ink);stroke-width:1.6}
.dm-toast b{display:block;font-weight:500;font-size:13px}.dm-toast em{font-style:normal;font-size:11px;color:rgba(255,255,255,.6)}
@keyframes dmToast{0%,54%{opacity:0;transform:translateY(16px) scale(.96)}60%,90%{opacity:1;transform:none}100%{opacity:0}}

/* SEO: se escribe la búsqueda y «Tu negocio» sube del 3 al 1 */
.dm-q{display:flex;align-items:center;gap:10px;padding:11px 14px;border:1px solid var(--line);border-radius:99px;box-shadow:0 2px 8px -4px rgba(0,0,0,.12)}
.dm-q svg{width:15px;height:15px;fill:none;stroke:var(--muted);stroke-width:1.6;flex:none}
.dm-q__t{display:inline-block;overflow:hidden;white-space:nowrap;width:24ch;border-right:1.5px solid transparent;animation:dmQ var(--cy) steps(24) infinite both}
@keyframes dmQ{0%{width:0;border-color:var(--ink)}18%{width:24ch;border-color:var(--ink)}22%,100%{width:24ch;border-color:transparent}}
.dm-map{position:relative;height:96px;margin:14px 0 10px;border-radius:10px;overflow:hidden;
  background:linear-gradient(115deg,transparent 46%,#fff 46% 50%,transparent 50%),linear-gradient(25deg,transparent 60%,#fff 60% 63%,transparent 63%),linear-gradient(160deg,#e3efe6,#e9ecf3)}
.dm-map i{position:absolute;width:12px;height:12px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:#d9534f;opacity:.75}
.dm-map i.you{width:16px;height:16px;background:#7a5fd6;opacity:1;animation:dmPin var(--cy) var(--ease) infinite both}
@keyframes dmPin{0%,44%{transform:rotate(-45deg) scale(.7)}52%{transform:rotate(-45deg) scale(1.35)}58%,100%{transform:rotate(-45deg) scale(1.1)}}
.dm-pack{--h:56px;list-style:none;position:relative;height:calc(var(--h) * 3)}
.dm-r{position:absolute;left:0;right:0;height:calc(var(--h) - 6px);display:flex;align-items:center;gap:10px;padding:0 12px;border:1px solid var(--line);border-radius:10px;background:#fff}
.dm-r b{display:block;font-weight:500;font-size:13px}.dm-r em{font-style:normal;font-size:11px;color:var(--muted)}
.dm-r__pin svg{width:15px;height:15px;fill:none;stroke:#d9534f;stroke-width:1.5}
.dm-r--a{top:0;animation:dmDown var(--cy) var(--ease) infinite both}.dm-r--b{top:var(--h);animation:dmDown var(--cy) var(--ease) infinite both}
.dm-r--you{top:calc(var(--h) * 2);animation:dmUp var(--cy) var(--ease) infinite both}
.dm-r--you .dm-r__pin svg{stroke:#7a5fd6}
@keyframes dmDown{0%,40%{transform:none}54%,92%{transform:translateY(var(--h))}100%{transform:none}}
@keyframes dmUp{0%,40%{transform:none;background:#fff;border-color:var(--line)}54%,92%{transform:translateY(calc(var(--h) * -2));background:var(--lav2);border-color:var(--lav)}100%{transform:none}}
.dm-up{color:var(--mint-ink);font-weight:500;animation:dmUpTxt var(--cy) infinite both}
@keyframes dmUpTxt{0%,50%{opacity:.25}58%,92%{opacity:1}100%{opacity:.25}}

/* publicidad: KPIs, barras, línea que se dibuja y negativas */
.dm-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.dm-kpis div{padding:12px;border:1px solid var(--line);border-radius:10px;animation:dmLoopIn var(--cy) var(--ease) infinite both}
.dm-kpis div:nth-child(2){animation-delay:.12s}.dm-kpis div:nth-child(3){animation-delay:.24s}
.dm-kpis em{display:block;font-style:normal;font-size:10.5px;color:var(--soft);font-family:var(--mono);letter-spacing:.04em}
.dm-kpis b{display:block;font-size:22px;font-weight:400;letter-spacing:-.03em;margin-top:4px}
.dm-chart{position:relative;height:150px;margin-top:14px;border-radius:10px;background:repeating-linear-gradient(0deg,transparent 0 36px,#f0f0f0 36px 37px)}
.dm-chart__bars{position:absolute;inset:auto 8px 0 8px;height:100%;display:flex;align-items:flex-end;gap:8%}
.dm-chart__bars i{flex:1;height:var(--h);border-radius:5px 5px 0 0;background:var(--lav2);transform-origin:bottom;animation:dmGrow var(--cy) var(--ease) var(--d) infinite both}
@keyframes dmGrow{0%,4%{transform:scaleY(0)}18%,90%{transform:none}100%{transform:scaleY(0)}}
.dm-chart svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.dm-chart polyline{fill:none;stroke:#3fae78;stroke-width:2.2;vector-effect:non-scaling-stroke;stroke-linecap:round;stroke-linejoin:round}
/* 24-oct: con non-scaling-stroke el dasharray se cortaba en trozos (sobre todo en móvil): se dibuja recortando el svg */
.dm-chart svg{animation:dmDraw var(--cy) var(--ease) infinite both}
@keyframes dmDraw{0%,20%{clip-path:inset(0 100% 0 0);opacity:1}52%,88%{clip-path:inset(0 0 0 0);opacity:1}96%,100%{clip-path:inset(0 0 0 0);opacity:0}}96%,100%{stroke-dashoffset:0;opacity:0}}
.demo--ads .dm-chip--neg{opacity:1;animation:dmNeg var(--cy) var(--ease) infinite both}
.demo--ads .dm-chip--neg:nth-child(2){animation-name:dmNeg2}.demo--ads .dm-chip--neg:nth-child(3){animation-name:dmNeg3}
.demo--ads .dm-note{animation:dmNeg3 var(--cy) infinite both}
@keyframes dmNeg{0%,56%{opacity:0;transform:scale(.8)}62%,90%{opacity:1;transform:none}100%{opacity:0}}
@keyframes dmNeg2{0%,60%{opacity:0;transform:scale(.8)}66%,90%{opacity:1;transform:none}100%{opacity:0}}
@keyframes dmNeg3{0%,64%{opacity:0;transform:scale(.8)}70%,90%{opacity:1;transform:none}100%{opacity:0}}

/* medición: registro de conversiones en directo */
.dm-kpis--3{margin-bottom:18px}
.dm-ev{list-style:none;display:grid;gap:7px}
.dm-ev li{display:flex;align-items:center;gap:11px;padding:9px 12px;border:1px solid var(--line);border-radius:10px;background:#fff;
  animation:dmEv var(--cy) var(--ease) var(--d) infinite both}
.dm-ev__i{display:grid;place-items:center;width:28px;height:28px;border-radius:8px;background:var(--mint2);flex:none}
.dm-ev li:nth-child(2) .dm-ev__i{background:var(--lav2)}
.dm-ev svg{width:14px;height:14px;fill:none;stroke:var(--ink);stroke-width:1.5;stroke-linecap:round}
.dm-ev b{display:block;font-weight:500;font-size:13px}.dm-ev em{font-style:normal;font-size:11px;color:var(--muted)}
.dm-ev time{margin-left:auto;font-family:var(--mono);font-size:10.5px;color:var(--soft)}
.dm-ev li.bot{background:#fafafa;color:var(--soft)}.dm-ev li.bot b{text-decoration:line-through}.dm-ev li.bot .dm-ev__i{background:#eee}
.dm-ev li.bot em{color:#b4473a}
@keyframes dmEv{0%{opacity:0;transform:translateX(-14px)}5%,70%{opacity:1;transform:none}76%,100%{opacity:0}}

@media (prefers-reduced-motion:reduce){.demo *{animation:none!important}}
@media (max-width:980px){
  .phero--svc{grid-template-columns:1fr}.phero--svc .demo{max-width:560px}
  .incs{grid-template-columns:1fr 1fr}.sects{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  .incs,.sects,.pasos{grid-template-columns:1fr}.pasos:before{display:none}
  .dm__body{padding:16px;min-height:0}.dm-bars li{grid-template-columns:80px 1fr 40px}
}

/* ───────── 23-oct: precios, contacto, blog, cookies ───────── */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;align-items:start}
.plan{display:flex;flex-direction:column;gap:14px;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:28px 26px}
.plan--top{border-color:var(--lav);box-shadow:0 30px 60px -36px rgba(90,71,145,.45);position:relative}
.plan--top:before{content:"";position:absolute;inset:0 0 auto 0;height:5px;border-radius:18px 18px 0 0;background:linear-gradient(90deg,var(--lav),var(--mint))}
.plan__tag{font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:#a58be6}
.plan h3{font-size:26px;font-weight:400;letter-spacing:-.02em}
.plan__para{font-size:14.5px;color:var(--muted)}
.plan .ticks li{font-size:14.5px;padding:11px 0}
.plan .btn{justify-content:center;margin-top:6px}
.contact{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.contact__c{display:flex;flex-direction:column;gap:8px;background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:26px;transition:transform .35s var(--ease),border-color .3s}
.contact__c:hover{transform:translateY(-3px);border-color:#cfcfcf}
.contact__c svg{width:26px;height:26px;fill:none;stroke:var(--ink);stroke-width:1.3;margin-bottom:10px}
.contact__c:first-child svg{fill:#25d366;stroke:none}
.contact__c b{font-size:19px;font-weight:500}.contact__c span{font-size:14px;color:var(--muted)}
.post-h h1{max-width:22ch;font-size:clamp(34px,4.6vw,58px)}
.post{max-width:720px;padding-top:clamp(40px,5vw,64px);font-size:17px;line-height:1.7;color:#2a2a2a}
.post h2{font-size:clamp(24px,2.6vw,32px);margin:52px 0 16px;color:var(--ink)}
.post h3{font-size:19px;margin:28px 0 8px}
.post p{margin-bottom:16px}.post a{border-bottom:1px solid var(--lav);color:var(--ink)}.post a:hover{background:var(--lav2)}
.post code{font-family:var(--mono);font-size:13px;background:var(--bg2);padding:2px 6px;border-radius:4px}
.post-list{list-style:none;display:grid;gap:10px;margin:8px 0 20px}
.post-list li{padding:16px 18px;background:var(--card);border:1px solid var(--line);border-radius:12px;font-size:16px}
.post-steps{counter-reset:s;list-style:none;display:grid;gap:8px;margin:8px 0 20px}
.post-steps li{counter-increment:s;display:flex;gap:14px;align-items:center;padding:12px 16px;background:var(--card);border:1px solid var(--line);border-radius:12px;font-size:16px}
.post-steps li:before{content:counter(s);flex:none;display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--lav2);color:var(--lav-ink);font-size:13px}
.post-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:8px 0 20px}
.post-grid--3{grid-template-columns:repeat(3,1fr)}
.post-grid div{display:flex;flex-direction:column;gap:6px;padding:18px;background:var(--card);border:1px solid var(--line);border-radius:12px}
.post-grid b{font-size:15.5px;font-weight:500}.post-grid span{font-size:14.5px;line-height:1.55;color:var(--muted)}
.consent{position:fixed;left:20px;bottom:20px;z-index:60;max-width:380px;display:flex;flex-direction:column;gap:12px;padding:18px;background:#fff;border:1px solid var(--line);
  border-radius:14px;box-shadow:0 24px 48px -24px rgba(0,0,0,.3);font-size:13.5px;line-height:1.5}
.consent[hidden]{display:none}
.consent a{text-decoration:underline}
.consent div{display:flex;gap:8px;justify-content:flex-end}
@media (max-width:980px){.plans,.contact{grid-template-columns:1fr}.plans{max-width:560px}}
@media (max-width:720px){.post-grid,.post-grid--3{grid-template-columns:1fr}.consent{left:12px;right:12px;bottom:84px;max-width:none}}

/* ───────── 24-oct: casos contados como historia ───────── */
/* tarjetas: la línea se dibuja al entrar */
.case .spark,.hcard .spark{clip-path:inset(0 100% 0 0);transition:clip-path 1.6s var(--ease) .25s}
.case.in .spark,.hcard.in .spark{clip-path:inset(0 0 0 0)}
.case__big b{font-variant-numeric:tabular-nums}
.case--wip{background:linear-gradient(180deg,#fff, #fbf9ff)}
.case__wip{margin:24px 0 6px}
.wip__pill{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--mint-ink);background:var(--mint2);padding:6px 10px;border-radius:999px;white-space:nowrap}
.wip__pill i{width:7px;height:7px;border-radius:50%;background:#3fae78;box-shadow:0 0 0 0 rgba(63,174,120,.5);animation:wpulse 2s infinite}
.wip__pill--sm{font-size:9.5px;padding:4px 8px;margin:10px 0 6px;align-self:flex-start}
@keyframes wpulse{0%{box-shadow:0 0 0 0 rgba(63,174,120,.5)}70%{box-shadow:0 0 0 7px rgba(63,174,120,0)}100%{box-shadow:0 0 0 0 rgba(63,174,120,0)}}
.case__segs{display:flex;gap:5px;margin:22px 0 10px}
.case__segs i{flex:1;height:6px;border-radius:3px;background:var(--bg2);position:relative;overflow:hidden}
.case__segs i.ok{background:var(--lav)}
.case__segs i.now:after{content:"";position:absolute;inset:0;width:45%;border-radius:3px;background:linear-gradient(90deg,transparent,#cdb8f6,transparent);animation:wsweep 2.2s var(--ease) infinite}
@keyframes wsweep{from{transform:translateX(-100%)}to{transform:translateX(230%)}}
.case__ph{font-size:12.5px;color:var(--muted)}

/* cabecera del caso */
.cs-top{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(32px,5vw,72px);align-items:center}
.cs-lead{font-size:clamp(19px,1.8vw,22px);color:var(--ink);font-weight:300;line-height:1.45;max-width:30ch;margin-top:22px}
.cs-chips{display:flex;flex-wrap:wrap;gap:6px;margin-top:24px}
.cs-chips a{font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;padding:6px 10px;border-radius:5px;background:var(--card);border:1px solid var(--line);transition:border-color .2s}
.cs-chips a:hover{border-color:var(--ink)}
.hcard{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:26px 26px 20px;position:relative;overflow:hidden;
  box-shadow:0 40px 80px -48px rgba(40,24,90,.4)}
.hcard:before{content:"";position:absolute;right:-30%;top:-50%;width:80%;height:90%;border-radius:50%;background:radial-gradient(circle,rgba(207,184,255,.4),transparent 65%);pointer-events:none}
.hcard__k{font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:#a58be6;position:relative}
.hcard__n{display:flex;align-items:flex-end;gap:12px;margin:14px 0 18px;position:relative}
.hcard__n b{font-size:clamp(64px,8vw,104px);font-weight:300;letter-spacing:-.05em;line-height:.85;font-variant-numeric:tabular-nums}
.hcard__n span{font-size:14px;color:var(--muted);padding-bottom:6px}
.spark--hero{height:120px}
.hcard__s{font-size:11.5px;color:var(--soft);margin-top:12px}

/* tarjeta «en marcha» */
.wip{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;font-size:13px;position:relative;
  box-shadow:0 40px 80px -48px rgba(40,24,90,.4)}
.wip:before{content:"";position:absolute;inset:auto -30% -40% auto;width:70%;height:70%;border-radius:50%;background:radial-gradient(circle,rgba(183,233,207,.45),transparent 65%);pointer-events:none}
.wip .dm__bar em{background:none;padding:0}
.wip .dm__bar .wip__pill{padding:4px 8px;font-size:9px;background:var(--mint2);color:var(--mint-ink)}
.wip__body{padding:20px 20px 18px;position:relative}
.wip__list{list-style:none;display:grid;gap:8px}
.wip__list li{display:grid;grid-template-columns:22px 1fr;align-items:center;column-gap:10px;padding:10px 12px;border:1px solid var(--line);border-radius:10px;background:#fff}
.wip__list b{font-weight:500;font-size:13px;line-height:1.35}
.wip__i{width:22px;height:22px;border-radius:50%;display:grid;place-items:center;background:var(--lav2)}
.wip__i svg{width:13px;height:13px;fill:none;stroke:var(--lav-ink);stroke-width:2;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:1;stroke-dashoffset:0}
.wip__list li.now{border-color:#d9f0e3;background:#fbfefc}
.wip__list li.now .wip__i{background:var(--mint2)}
.wip__list li.now .wip__i i{width:8px;height:8px;border-radius:50%;background:#3fae78}
.wip__bar{grid-column:2;display:block;height:4px;border-radius:2px;background:var(--bg2);margin-top:8px;overflow:hidden}
.wip__bar i{display:block;height:100%;width:0;border-radius:2px;background:linear-gradient(90deg,var(--mint),#3fae78)}
.wip__g{margin-top:14px;border:1px dashed #dcdcdc;border-radius:10px;padding:12px 12px 10px;background:repeating-linear-gradient(90deg,transparent 0 24px,rgba(0,0,0,.018) 24px 25px)}
.wip__g svg{width:100%;height:70px;display:block;overflow:visible}
.wip__grid{fill:none;stroke:#eee;stroke-width:1;vector-effect:non-scaling-stroke}
.wip__dash{fill:none;stroke:#cdb8f6;stroke-width:2;stroke-dasharray:5 6;vector-effect:non-scaling-stroke;opacity:.8}
.wip__g span{display:flex;align-items:center;gap:8px;margin-top:8px;font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:var(--soft)}
.wip__dot{width:6px;height:6px;border-radius:50%;background:#cdb8f6}
.wip__g--real{border-style:solid;background:#fff}
.spark--wip{height:70px}
/* animación (solo mientras se ve: site.js pone .play) */
.play .wip__list li{animation:wIn .5s var(--ease) var(--d) both}
.play .wip__list li.ok svg{animation:wTick .45s var(--ease) calc(var(--d) + .3s) both}
.play .wip__list li.now .wip__i i{animation:wpulse 2s infinite}
.play .wip__bar i{animation:wFill 3.2s var(--ease) calc(var(--d) + .4s) infinite}
.play .wip__dash{animation:wDash 1.6s linear infinite}
.play .wip__dot{animation:wBlink 1.2s steps(2) infinite}
.play .wip__g--real .spark{animation:wDraw 2.2s var(--ease) .6s both}
@keyframes wIn{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
@keyframes wTick{from{stroke-dashoffset:1}to{stroke-dashoffset:0}}
@keyframes wSpin{to{transform:rotate(360deg)}}
@keyframes wFill{0%{width:0}60%{width:68%}85%,100%{width:72%;opacity:.5}}
@keyframes wDash{to{stroke-dashoffset:-22}}
@keyframes wBlink{50%{opacity:.2}}
@keyframes wDraw{from{clip-path:inset(0 100% 0 0)}to{clip-path:inset(0 0 0 0)}}

/* capítulos */
.chap{display:grid;grid-template-columns:.32fr 1fr;gap:clamp(24px,4vw,64px);padding-top:clamp(72px,9vw,128px)}
.chap__h{border-top:1px solid var(--ink);padding-top:18px;align-self:start}
.chap__n{display:block;font-size:clamp(44px,5vw,64px);font-weight:300;letter-spacing:-.05em;line-height:1;margin-bottom:14px;color:#cdb8f6}
.chap__h .eyebrow{margin:0}
.chap__b{border-top:1px solid var(--line);padding-top:18px}
.chap__b h2{font-size:clamp(28px,3.4vw,44px);max-width:22ch}
.chap__big{font-size:clamp(18px,1.7vw,22px);font-weight:300;line-height:1.55;color:var(--muted);max-width:52ch;margin-top:22px}

/* qué hicimos */
.did2s{list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:12px;margin-top:30px}
.did2{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:20px 20px 22px;display:flex;flex-direction:column;gap:14px}
.did2__n{font-family:var(--mono);font-size:11px;color:#a58be6;letter-spacing:.1em}
.did2 p{font-size:15.5px;line-height:1.5}
/* glifos animados (ilustran el tipo de trabajo, sin datos) */
.gl{height:74px;border-radius:10px;background:var(--bg);border:1px solid #ececec;position:relative;overflow:hidden;padding:10px 12px}
.gl i{display:block;background:#dcdcdc;border-radius:3px}
.gl--web{display:grid;gap:6px;align-content:start}
.gl--web .g-nav{height:5px;width:100%;background:#e6e6e6}.gl--web .g-h{height:9px;width:62%;background:#c9c9c9}
.gl--web .g-l{height:5px;width:82%}.gl--web .g-btn{height:12px;width:56px;border-radius:4px;background:var(--lav)}
.gl--pages{display:grid;grid-template-columns:repeat(3,1fr);gap:6px}
.gl--pages i{height:22px;background:#fff;border:1px solid #e3e3e3}
.gl--doc{display:grid;gap:6px;align-content:start}
.gl--doc .g-h{height:9px;width:50%;background:#c9c9c9}.gl--doc .g-l{height:5px;width:100%}.gl--doc .s{width:66%}
.gl--market{display:grid;gap:7px;align-content:center}
.gl--market i{height:8px;width:var(--w);background:linear-gradient(90deg,var(--lav),#e4d8fd);transform-origin:left}
.gl--brand{display:flex;align-items:center;justify-content:center;gap:8px}
.gl--brand i{width:26px;height:26px;border-radius:50%}
.gl--brand .a{background:var(--ink)}.gl--brand .b{background:var(--lav);border-radius:6px}.gl--brand .c{background:var(--mint);border-radius:50% 50% 6px 50%}
.gl--ads{display:flex;align-items:flex-end;gap:7px;padding-bottom:12px}
.gl--ads i{flex:1;height:var(--h);background:var(--lav2);border-radius:3px 3px 0 0;transform-origin:bottom}
.gl--ads i:last-child{background:#9B7FE0}
.gl--measure{display:flex;align-items:center;justify-content:center;gap:10px}
.gl--measure span{width:34px;height:34px;border-radius:10px;background:#fff;border:1px solid #e3e3e3;display:grid;place-items:center}
.gl--measure svg{width:16px;height:16px;fill:none;stroke:var(--lav-ink);stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round}
.did2.in .gl--web i,.did2.in .gl--doc i{animation:gW .7s var(--ease) both}
.did2.in .gl--web i:nth-child(2),.did2.in .gl--doc i:nth-child(2){animation-delay:.12s}
.did2.in .gl--web i:nth-child(3),.did2.in .gl--doc i:nth-child(3){animation-delay:.24s}
.did2.in .gl--web i:nth-child(4),.did2.in .gl--doc i:nth-child(4){animation-delay:.36s}
.did2.in .gl--pages i{animation:gP .5s var(--ease) both}
.did2.in .gl--pages i:nth-child(2){animation-delay:.08s}.did2.in .gl--pages i:nth-child(3){animation-delay:.16s}.did2.in .gl--pages i:nth-child(4){animation-delay:.24s}
.did2.in .gl--pages i:nth-child(5){animation-delay:.32s}.did2.in .gl--pages i:nth-child(6){animation-delay:.4s;background:var(--lav2);border-color:var(--lav)}
.did2.in .gl--market i{animation:gX .9s var(--ease) both}
.did2.in .gl--market i:nth-child(2){animation-delay:.1s}.did2.in .gl--market i:nth-child(3){animation-delay:.2s}.did2.in .gl--market i:nth-child(4){animation-delay:.3s}
.did2.in .gl--ads i{animation:gY .8s var(--ease) both}
.did2.in .gl--ads i:nth-child(2){animation-delay:.08s}.did2.in .gl--ads i:nth-child(3){animation-delay:.16s}.did2.in .gl--ads i:nth-child(4){animation-delay:.24s}.did2.in .gl--ads i:nth-child(5){animation-delay:.32s}
.did2.in .gl--brand i{animation:gP .6s var(--ease) both}.did2.in .gl--brand .b{animation-delay:.12s}.did2.in .gl--brand .c{animation-delay:.24s}
.did2.in .gl--measure span{animation:gP .5s var(--ease) both}.did2.in .gl--measure span:nth-child(2){animation-delay:.15s}.did2.in .gl--measure span:nth-child(3){animation-delay:.3s}
@keyframes gW{from{transform:scaleX(0);transform-origin:left}to{transform:none;transform-origin:left}}
@keyframes gP{from{opacity:0;transform:scale(.7)}to{opacity:1;transform:none}}
@keyframes gX{from{transform:scaleX(0)}to{transform:none}}
@keyframes gY{from{transform:scaleY(0)}to{transform:none}}

/* galería: su web, recorrida sola mientras se ve */
.gal{display:grid;grid-template-columns:1fr 260px;gap:16px;align-items:end;margin-top:clamp(40px,5vw,64px)}
.gal figure{margin:0}
.gal__desk{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--card);box-shadow:0 40px 80px -52px rgba(40,24,90,.45)}
.devs__bar{display:flex;align-items:center;gap:6px;padding:10px 14px;border-bottom:1px solid var(--line);background:#fafafa}
.devs__bar i{width:9px;height:9px;border-radius:50%;background:#e4e4e4}
.devs__bar span{margin-left:10px;font-family:var(--mono);font-size:10.5px;color:var(--muted)}
.gal__scr{overflow:hidden;position:relative}
.gal__desk .gal__scr{aspect-ratio:16/10}
.gal__mob{border:9px solid #111;border-radius:34px;overflow:hidden;background:#111;box-shadow:0 40px 80px -48px rgba(40,24,90,.5)}
.gal__mob .gal__scr{aspect-ratio:9/19;border-radius:25px;background:#fff}
.gal__scr img{width:100%;will-change:transform}
.gal .play .gal__scr img,.gal__desk.play img,.gal__mob.play img{animation:galPan 26s ease-in-out infinite alternate}
/* lo que sobra de la captura: escritorio 1440×3200 en caja 16/10 → 71,8 %; móvil 780×5200 en caja 9/19 → 68,3 % */
.gal__desk img{--to:-71.8%}.gal__mob img{--to:-68.3%}
@keyframes galPan{0%,8%{transform:translateY(0)}92%,100%{transform:translateY(var(--to))}}

/* antes / después */
.ba{display:grid;grid-template-columns:1fr auto 1fr;gap:12px;align-items:stretch;margin-top:30px}
.ba__col{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:20px 22px}
.ba__col--after{background:var(--lav2);border-color:var(--lav2)}
.ba__k{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.ba__col--after .ba__k{color:var(--lav-ink)}
.ba__row{display:grid;grid-template-columns:1fr auto;align-items:baseline;gap:4px 12px;padding:10px 0;border-top:1px solid rgba(0,0,0,.06)}
.ba__row span{font-size:13.5px;color:var(--muted)}
.ba__row b{font-size:clamp(26px,2.6vw,34px);font-weight:300;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.ba__bar{grid-column:1/-1;display:block;height:5px;border-radius:3px;background:rgba(0,0,0,.05);overflow:hidden}
.ba__bar i{display:block;height:100%;width:var(--w);border-radius:3px;background:#cdb8f6;transform:scaleX(0);transform-origin:left;transition:transform 1.2s var(--ease) .3s}
.ba__col--after .ba__bar i{background:#9B7FE0}
.ba.in .ba__bar i{transform:none}
.ba__arrow{display:grid;place-items:center;width:44px}
.ba__arrow svg{width:22px;height:22px;fill:none;stroke:var(--ink);stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round}
.chap .chart{margin-top:12px}
.bars .col i{transition-delay:var(--d,0ms)}
.bars .col:first-child em{opacity:1}
.chart .line2{clip-path:inset(0 100% 0 0);transition:clip-path 1.6s var(--ease) .5s}
.chart.in .line2{clip-path:inset(0 0 0 0)}
.cs-src{margin-top:16px;max-width:80ch}
.cs-wipnote{font-size:clamp(17px,1.6vw,20px);font-weight:300;line-height:1.55;color:var(--muted);max-width:56ch;margin-top:22px}
.cs-wipnote b{color:var(--ink);font-weight:500}

@media (max-width:980px){
  .cs-top{grid-template-columns:1fr}
  .hcard,.hwip{max-width:560px}
  .chap{grid-template-columns:1fr;gap:0}
  .chap__h{position:static;display:flex;align-items:baseline;gap:14px;border-top:0;padding-top:0;margin-bottom:6px}
  .chap__n{font-size:38px;margin:0}
  .gal{grid-template-columns:1fr 190px}
}
@media (max-width:720px){
  .cs-lead{max-width:none}
  .hcard{padding:22px 20px 18px}
  .spark--hero{height:96px}
  .gal{grid-template-columns:1fr;justify-items:center}
  .gal__desk{width:100%}
  .gal__mob{width:min(250px,70%)}
  .ba{grid-template-columns:1fr}
  .ba__arrow{width:auto;height:28px;transform:rotate(90deg)}
  .did2s{grid-template-columns:1fr}
  .did2{display:grid;grid-template-columns:96px 1fr;gap:6px 16px;align-items:center}
  .did2 .gl{grid-row:1/3;height:76px;padding:9px}
  .did2__n{align-self:end}.did2 p{align-self:start;font-size:15px}
  .case__big b{font-size:56px}
}
@media (prefers-reduced-motion:reduce){
  .case .spark,.hcard .spark,.chart .line2,.wip__g--real .spark{clip-path:none!important;transition:none}
  .wip__list li{opacity:1;transform:none}.wip__i svg{stroke-dashoffset:0}
  .wip *,.gal *,.gl i,.gl span,.wip__pill i,.case__segs i:after{animation:none!important}
  .wip__bar i{width:70%}
  .ba__bar i{transform:none;transition:none}
}

/* barras: el valor va encima de SU barra (antes quedaba arriba del todo) */
.bars .col i{height:var(--h)}
.bars .col em{top:auto;bottom:calc(var(--h) + 6px);opacity:0;transition:opacity .4s .9s}
.bars.in .col:first-child em,.bars.in .col:last-of-type em{opacity:1}
.bars .col:hover em{opacity:1;transition-delay:0s}
@media (max-width:720px){.bars .col em{display:block!important;font-size:10px}.bars .col:not(:first-child):not(:last-of-type) em{display:none!important}}

/* ───────── 24-oct: precios (Web · Visibilidad local · Crecimiento recomendado) ───────── */
.plans{align-items:stretch}
.plan{position:relative}
.plan__p{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 8px;padding:16px 0 4px;border-top:1px solid var(--line)}
.plan__p span{font-size:13px;color:var(--muted)}
.plan__p b{font-size:clamp(34px,3.4vw,42px);font-weight:300;letter-spacing:-.04em;line-height:1}
.plan__p em{font-style:normal;font-size:13px;color:var(--muted)}
.plan__p--off{flex-direction:column;gap:4px}
.plan__p--off b{font-size:22px;font-weight:400;letter-spacing:-.02em;line-height:1.2}
.plan__p--off em{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--soft)}
.plan__hook{display:flex;gap:10px;align-items:flex-start;background:var(--mint2);color:#17573a;border-radius:10px;padding:12px 14px;font-size:14px;font-weight:500;line-height:1.4}
.plan__hook svg{flex:none;width:15px;height:15px;margin-top:2px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.plan__cta{margin-top:auto;padding-top:8px;display:flex;flex-direction:column;align-items:stretch;gap:14px}
.plan__cta .btn{margin:0;white-space:normal;text-align:center;height:auto;min-height:46px;padding:10px 18px}
.plan__alt{align-self:center;display:inline-flex;align-items:center;gap:7px;font-size:13.5px;color:var(--muted);text-decoration:underline;text-underline-offset:4px;text-decoration-color:#cfcfcf}
.plan__alt svg{width:14px;height:14px;fill:none;stroke:currentColor;stroke-width:1.5}
.plan__alt:hover{color:var(--ink)}
.plan--top{background:linear-gradient(180deg,#fbf8ff 0%,#fff 38%);border:1.5px solid var(--lav);box-shadow:0 40px 80px -40px rgba(90,71,145,.5)}
.plan__badge{position:absolute;top:-13px;right:22px;background:var(--ink);color:#fff;font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;padding:6px 11px;border-radius:999px}
.plan--top h3{font-size:30px}
.plans__note{margin-top:20px;max-width:80ch}
.xtras{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.xtra{display:flex;flex-direction:column;gap:10px;background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:22px;transition:transform .35s var(--ease),border-color .3s}
.xtra:hover{transform:translateY(-3px);border-color:#cfcfcf}
.xtra h3{font-size:18px}.xtra p{font-size:14px;color:var(--muted);flex:1}
@media (min-width:981px){.plan--top{transform:translateY(-10px)}}
@media (max-width:980px){
  .plans{max-width:600px}
  .plan--top{order:-1;margin-top:14px}   /* en móvil, lo recomendado primero */
  .xtras{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  .plan{padding:26px 20px}
  .xtras{grid-template-columns:1fr}
}

/* ───────── 24-oct: retoques de móvil ───────── */
@media (max-width:720px){
  .nav__burger{margin-left:auto}
  .final h2 br{display:none}
  /* un solo botón sólido; teléfono y email como enlaces (dos pastillas iguales apiladas se leen como un bloque) */
  .final .cta{flex-direction:column;align-items:stretch;gap:4px}
  .final .cta .btn--ghost{flex:none;align-self:center;height:auto;padding:12px 4px 2px;border:0;color:rgba(255,255,255,.82);
    text-decoration:underline;text-underline-offset:5px;text-decoration-color:rgba(255,255,255,.3)}
}

/* calculadoras en móvil estrecho: la cifra no se parte y el resultado destacado ocupa la fila */
.field label{gap:12px}.field output{white-space:nowrap;flex:none}
@media (max-width:420px){
  .out{grid-template-columns:1fr 1fr!important}.out .hl{grid-column:1/-1}
  .out b{font-size:22px!important;white-space:nowrap}
}
@media (max-width:720px){
  /* resultado del diagnóstico: un botón sólido + «volver a empezar» como enlace */
  .res .cta [data-restart]{border:0;background:none;height:auto;padding:8px 4px;align-self:center;flex:none;text-decoration:underline;text-underline-offset:4px;color:var(--muted)}
  .res .cta{flex-direction:column;align-items:stretch;gap:6px}
}
.wip .dm__bar span{min-width:0;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.wip .dm__bar .wip__pill{flex:none;margin-left:auto}
.cs-top>*{min-width:0}.cs-top__txt .link{overflow-wrap:anywhere}